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NORTHWEST PROPERTY NEWS

Thursday March 12 2020

VR technology amplifies Salford Quays apartment launch




VR technology amplifies Salford Quays apartment launch

Latimer has launched its flagship development at the heart of Salford Quays – Amplify Apartments.

Prospective buyers enjoyed a pioneering interactive Virtual Reality (VR) experience at this week’s launch event, using the latest technology to take virtual tours of the mix of apartments and rooftop garden.  Interactive headsets enabled future homeowners the opportunity to explore and understand what the contemporary mix of 1, 2 and 3 bed apartments and duplex townhouses will look like when completed next year.

This exclusive new development is located within a short walk of Salford Quays Metrolink line at Furness Quay.

With prices starting from £149,950, the development comprises a selection of 172 homes for private sale and 100 homes for shared ownership sale, enabling first time buyers tomake their first step onto the property ladder while representing a strong investment opportunity for those seeking robust and sustained forecast levels of capital growth and rental yields.  

Conveniently located on the doorstep of Media City and a selection of Salford’s finest landmarks including The Imperial War Museum and The Lowry, Help-to-Buy will be available at Amplify Apartments.

Julian Cotton, Regional Sales Director at Latimer, said: “This is our first VR interactive launch within the UK market and offers prospective buyers a unique opportunity to visualise & familiarise themselves with their new home ahead of the physical completion.  

“This, combined with innovative touch screen technology, enables visitors the chance to virtually step into their home; exploring layouts, formats and interiors whilst getting a feel for the high specification, contemporary living spaces of Amplify Apartments.

“This is a flagship scheme for our business, located in one of the most exciting destinations in the North West, complete with spectacular views of Salford Quays. At Latimer, we create communities, not just buildings and each of our developments is designed to be socially and environmentally sustainable. Amplify Apartments is an exemplar in this respect”.

Latimer, along with contractor Fortis Developments, will complete Amplify Apartments in Autumn 2021. Prospective buyers can register interest and secure their home at the interactive sales & marketing suite located onsite.

Amplify Apartments is the latest investment in the Media City district which is currently home to more than 300 business and 8,000 workers, creating a vibrant neighbourhood complete with exciting culture, entertainment, leisure and retail destinations.

Latimer is the private sale arm of Clarion Housing Group. Latimer aims to help tackle the housing crisis by increasing its pipeline of new build developments, with profits reinvested into building more affordable homes and supporting Clarion communities.



"This is our first VR interactive launch within the UK market and offers prospective buyers a unique opportunity to visualise & familiarise themselves with their new home"
Julian Cotton






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