Working alongside property management consultancy Riddell TPS on behalf of the landlord York Place Investments Limited, HomeTown Plus was recognised for its community work that has helped turn the fortunes of the shopping centre around.
Mike Riddell, managing director of Hometown Plus, said: “I am delighted to have secured this accreditation, which gives independent validation of our approach to revitalising this once-failing shopping centre.
“We are now working with our tenants to further improve the shopping centre as a place that is good for people, communities and our planet.”
Based in Newcastle-under-Lyme, the centre has placed a focus on providing community volunteering opportunities with new anchor tenant YMCA.
The centre rewards YMCA volunteers with a ‘currency’ developed by young people called CounterCoins that can be redeemed at the centre’s retail and hospitality outlets.
Developed by the Ethical Property Foundation, the Fairplace Award recognises businesses within the property industry, who demonstrate a commitment to creating sustainable properties that positively impact people and the environment.
Chief Executive of Ethical Property Foundation Antonia Swinson, said: “At a time when businesses must demonstrate they are part of wider society, Fairplace is a comprehensive accreditation which aligns good ethics with best practice across finance, procurement, HR, and facilities management as part of core business planning. This is our first shopping centre to achieve the award – an exciting first.”
For more information about community-led regeneration in shopping centres, contact Mike Riddell at HomeTownPlus at Mike@hometownplus.co.uk
"We are now working with our tenants to further improve the shopping centre as a place that is good for people, communities and our planet."
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